Advantax Abogados
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Year
2019
Role
UX / UI Designer
Client
AdvanTax Abogados
Problem Statement
Design a new brand for a boutique law firm, AdvanTax Abogados is a legal boutique specialising in tax. Founders, are a highly experienced team of tax attorneys, who had successful careers in top-level international firms and gained top market recognition. The challenge was to change the perception that a law firm can’t have a minimalistic and strong brand.
Branding
This project was to create a website for a boutique law firm, and at the same time to create the branding for the firm. We carried out a benchmarking process, which led to the ideation process in which we realised that the most important object for a lawyer was a fountain pen.
Business Cards
According to the branding image, I created a corresponding business card, selecting the colour and the materials to create them.
Design Process
We created a sitemap with content architecture to organise the information provided by the client. Once completed, it was possible to define the wireframes and then implement these in the website itself. A part of the branding process involved selecting the images and the style that was needed to represent a boutique law firm with a strong online presence, transmitting key values such as trust, reliability and responsibility.
